the soft bunny xx

plant-based food, made beautiful

plant-forward curation — sustainable gastronomy, ethical consumption, and a table with room for everybody. sài gòn ↔ orange county.

gastronomyplant-forwardeco-aware wellnesshappinessfor everybody

creation & partnerships — i produce, edit, post, and market every piece myself, for eco-aware, plant-based, and sustainable companies such as:

nutpodsurth boxunmeatkinnikinnick foodsmike’s organic foodscole & masonjoi plant milkthe rogue pandacosmic blissplant therapypure encapsulationsmixsooncalgeechlorophyll waternaked sundaysphysician’s choiceactivist skincarebetter altsimple modernmary ruth’s
about

a curator of gentle well-being

i cook and eat plant-forward, every day — and i know how joyless that corner of the internet can be. the soft bunny exists to make it beautiful instead: dreamy, inclusive food discovery rooted in sài gòn and orange county's little saigon, shared with readers around the world.

gentle reminders to savor the earth, your health, and the meal in front of you — practically, simply, without pressure.
essence

well & happy, gently

feeling good, strong, and calm — wellness as kindness, never as homework.

credential

lived, not covered

not a trend i report on — a life i navigate daily, in one of the world's most naturally plant-rich cuisines.

craft

curation, not noise

trusted judgment shared as guides, maps, and gentle recommendations — alongside brands aligned with the same vision.

content

four soft series

repeatable formats with a consistent, dreamy look — soft light, close texture, one calm subject per frame. two to three gentle posts a week; consistency over volume.

one beautiful thing

a fifteen-second savoring clip — one pour, one bowl, one bite that genuinely felt good. the signature format: quiet, sensory, deeply saveable.

the soft table

curated, inclusive place discovery — plant-forward, allergen-friendly spots across sài gòn & little saigon. every post feeds the guide readers actually use.

well & strong

gentle wellness and fitness — nourishing an active, plant-forward life. protein and energy without compromise. kind, never calorie-y.

the gentle pantry

the plant-forward palette: banana blossom, jackfruit, lotus, taro, mushroom, rice paper, coconut aminos. the ingredients that make this way of cooking a pleasure, not a workaround.

approach

more than a feed — a system

every post is built to become something a reader keeps: a saved clip, a mini-guide in their dms, a place on their map. that's what a partnership taps into — not an impression that scrolls away, but a recommendation that gets used.

the soft table loop

a gentle post

a savoring reel or soft-table carousel — made to be saved, not just seen.

comment map 🐇

readers comment for the free one-page guide — warm, automatic, personal.

a guide by dm

the mini-map arrives in their messages — real utility, in exchange for an email.

the owned table

an email list and the soft bunny table guide — an audience i can reach directly, forever.

two cities, one cuisine

sài gòn ↔ orange county's little saigon — the same food culture, on both sides of the pacific.

an audience that reads labels

people who read labels — for sourcing, ethics, and allergens — research before they buy. when they trust a recommendation, they act on it.

made to be kept

save-first formats — guides, maps, and pantry lists that readers return to long after posting day.

roots

the soft bunny xx foundation

the brand grew from a registered nonprofit advocating food sovereignty — the belief that delicious, nutritious food is a right for all beings. the values aren't a marketing angle; they're the origin story.

instagramtiktokyoutubepinterestthreadslemon8bluesky
the guide

the soft bunny table

the loop above ends somewhere real: one gentle guide — the non-soy palette, the swap maps, and the english + tiếng việt ordering scripts. a method that travels with you, not a city list that goes stale.

pre-sale · open now

save a seat at the table

$9 while it's in pre-sale — the first-hundred price — then $19 when the table opens to everyone. v1 arrives by october 1, 2026, or every cent returns to you automatically.

$9 · the first-hundred price
inside

a method, not a map

the gentle pantry distilled, this-for-that swap maps (soy-free & gluten-free), word-for-word ordering scripts in two languages, and the soft-table way of reading any menu in under a minute.

collab

work with me

i partner selectively with brands my readers can actually use — and say no to everything else. that restraint is why a soft bunny recommendation converts.

on feed

sponsored reel or carousel

a dedicated post in one of the four series, in my voice and light — concept, shoot, edit, caption, and a usage window for your channels.

rates on request
for your channels

ugc & food styling

dreamy product and dish content shot for your own feed and ads — no posting on mine required. styled, edited, delivered ready to publish. need a full dish or menu built around your product? that's the studio, just below.

from $150 · a set of 3 styled photos + 1 short clip
in the guides

featured placement

a home in the soft table guides and the gentle pantry — evergreen placement readers return to, not a post that scrolls away.

rates on request

◆ a lovely fit

  • sustainable, ethically-sourced pantry brands
  • premium plant-based food, cafés, and restaurants
  • eco-aware kitchen, home, and wellness
  • gentle fitness and recovery for everybody

◆ not our table

if it makes people feel less worthy around a table, it's not for us.

  • diet-culture, detox or weight-loss framing
  • calorie / macro-tracking products
  • greenwashing, or anything my readers couldn't trust

how we work

  1. say hello — a dm or email with your product and what you're hoping for.
  2. i test everything — i make sure it's genuinely safe and lovely for my readers; i test, taste, and use it myself.
  3. one clear page — we agree scope, timeline, and usage. no surprises.
  4. soft, luminous content — you get content your audience will actually save.

creation & partnerships — i produce, edit, post, and market every piece myself. i’ve worked with eco-aware, plant-based, and sustainable companies such as:

nutpodsurth boxunmeatkinnikinnick foodsmike’s organic foodscole & masonjoi plant milkthe rogue pandacosmic blissplant therapy
pure encapsulationsmixsooncalgeechlorophyll waternaked sundaysphysician’s choiceactivist skincarebetter altsimple modernmary ruth’s

…and the bar only gets gentler-but-firmer from here. 🐇

services

hire me directly

two doors — one for the brands and cafés who need beautiful, believable plant-based content, one for the people quietly building a gentler, plant-based life of their own.

for brands & cafés

the soft table studio

a plant-based dish or menu built around your café or product — developed, styled, shot, and handed back ready to publish, with one saveable one-page guide your customers keep. the same eye big brands hire, sized for a single café or a small pantry line. (shooting your product just as it arrives? that's ugc & food styling, in collab above.)

on-site in sài gòn through this summer, then orange county's little saigon from august — pantry brands can book from anywhere; your product ships to me.

from $180 · a styled set + one guide

delivered within an agreed window · one gentle round of refinements included · usage licensed on our one clear page

for you

a gentle pantry, made for you

a plant-based life mapped to your kitchen — your city, your budget, your allergens (soy-free, gluten-free, whatever's yours). you get a personal one-page pantry & swaps guide, built from a life i actually live in two cities.

want a taste first? comment on any post and the free mini-map arrives in your dms — that's the appetizer. and gently: i'm a fellow eater, not a dietitian — for anything medical, your clinician leads and i follow.

from $45 · a made-for-you guide

delivered within a week of our chat · one gentle round of tweaks included

how a booking works

  1. say what you need — a dm or the form below; tell me whether it's for your brand or just for you, and a rough timeline.
  2. we agree the table — scope, deliverables, and date on one clear page. studio bookings hold with a 50% deposit; a personal guide is simply paid up front. nothing starts before you've approved it — and because every booking is made just for you (dates held, ingredients sourced, pages written), payments are final once i begin.
  3. i make it beautiful — i cook, style, shoot, or write, and share progress along the way so there are no surprises.
  4. settle & receive — previews flow while i work; once the balance settles, your final files or guide arrive — yours to keep and use.
dm for a personal guide
payment

how you pay

simple, safe, and the same whether you're a brand across the pacific or a reader around the corner. you always know the number before you pay it.

recommended

wise

the kindest exchange rate and lowest fees for anything crossing borders. i can receive as a local in usd, gbp, or eur — so your bank treats it like a transfer down the street.

most familiar

paypal

choose goods & services and you're covered by paypal's buyer protection. easiest if you'd rather not set anything new up.

guides & downloads

card, via gumroad

the soft bunny table guide and any ready-made download check out by card on gumroad's own secure page — tax handled, the file delivered the moment you pay. the pre-sale is open now at the table.

a little tip jar (ko-fi) if a post ever helped you — never expected, always appreciated. bank transfer and usdc are available on request if the options above don't reach your country easily.

peace of mind

how your payment link reaches you

  • your link or details always arrive inside the conversation we're already having — the same dm or email thread where we agreed the work. never from a new or unfamiliar account.
  • i only ever ask for payment as @thesoftbunnyxx on instagram & tiktok, or from TheSoftBunnyxx@gmail.com — a payment request from anywhere else is an impostor, no matter how convincing.
  • i'll never ask for card numbers, codes, or passwords in a message — every payment runs on the provider's own secure page.

let's set a soft table

brand partnerships, ugc, guide placements — or just to say the bún was beautiful. i read everything. 🐇